Logicom Demo Cafes

Our partners were fatigued by the repetition of partner events held by other distributors in the industry, especially as they all seemed to feature the same topics and include the same pool of partners invited to each. Similar events would frequently fall on the same dates, thus limiting the attendance and effectiveness of such sessions.

The Logicom Demo Café addressed these issues in the following ways:

• Logicom would provide a full schedule of technology demos or other events beforehand to specifically selected partners
• With the Demo Cafe, Logicom was able to offer a more holistic partner experience as opposed to one individual and isolated event. This meant that: 
  • Partners would come to our offices and enter our working ecosystem, bringing them closer to our people, and allowing them to meet the entire team
  • Partners were welcomed into the Demo Café, which is a space designed specifically ‘for them’
  • The technology being discussed is physically available in the room for them to see, touch, and understand
  • Other related promotions, offers, trainings are advertised in the room, a constant reminder for them about what we have to offer 
  • The Demo Cafe became a familiar place for them to return to time and again, expecting a consistently positive experience from working with Logicom
• The Demo Cafe puts the Logicom Systems Engineers and their expertise at the forefront of these partner events